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	<title>Fresh Yields</title>
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		<title>How best to show featured content on news and magazine websites</title>
		<link>http://freshyields.com/2011/08/18/how-best-to-show-featured-content-on-news-and-magazine-websites/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-best-to-show-featured-content-on-news-and-magazine-websites</link>
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		<pubDate>Thu, 18 Aug 2011 12:45:21 +0000</pubDate>
		<dc:creator>steve</dc:creator>
				<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://freshyields.com/?p=34</guid>
		<description><![CDATA[One of the standard elements of most magazine themes/designs today is the featured content gallery, but has this fad run its course? Are users patients enough to wait for the auto scroll or click on the numbers/dots/thumbnails to see the next story? Let&#8217;s take a look at a few examples of what&#8217;s being used on [...]]]></description>
			<content:encoded><![CDATA[<p>One of the standard elements of most magazine themes/designs today is the featured content gallery, but has this fad run its course?  Are users patients enough to wait for the auto scroll or click on the numbers/dots/thumbnails to see the next story?  Let&#8217;s take a look at a few examples of what&#8217;s being used on some major news websites:</p>
<p><a href="http://freshyields.com/wp-content/uploads/2011/08/dbfcg.png"><img src="http://freshyields.com/wp-content/uploads/2011/08/dbfcg.png" alt="" title="dbfcg" width="230" height="262" class="alignright size-full wp-image-36" /></a>To be honest, we used the feature box on <a href="http://www.thedailybeast.com">The Daily Beast</a> as inspiration for our own at <a href="http://www.daggerpress.com">The Dagger</a>.  But looking back on it now, I see some flaws.  First, there are 9 stories shown in the slideshow (technically 8, one is an ad, a pointless one at that since it is third and most will never see it).  It took 1 minute and 10 seconds to allow the slideshow to complete the cycle.  I&#8217;m willing to bet that there is a reason that ad is placed third, reason being that is the threshold for a user&#8217;s attention.</p>
<p>I do like the 8 second delay between switches, but again, when you have 9 stories linked, that time builds up.  The size of the box is good, perfectly fitting above the fold and allowing for two more decent size columns to its right.</p>
<p>Techcrunch recently went through a redesign and added in a passive featured content gallery.  Their gallery shows 4 stories in two columns within the 640px container.  While I like this setup better than the Daily Beast&#8217;s, it certainly has it&#8217;s flaws.</p>
<p><a href="http://freshyields.com/wp-content/uploads/2011/08/tcfcg-e1313671343135.png"><img src="http://freshyields.com/wp-content/uploads/2011/08/tcfcg-e1313671343135.png" alt="" title="tcfcg" width="550" height="234" class="aligncenter size-full wp-image-38" /></a></p>
<p>First, while the navigation/scrolling is developed nicely, how many people actually know it&#8217;s there?  The arrows match the style of the new redesign, but aren&#8217;t intuitive enough to be noticed by the average website visitor.  Second, all that is shown is the headline with no excerpt from the article.  While Techcrunch&#8217;s headlines have improved and become clearer, this still could pose a problem in the future.</p>
<p>So what are your thoughts on featured content galleries?  How can we improve their look and functionality?  Should they be eliminated all together? </p>
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